BLOGS
Practical notes on search, advertising and the numbers
behind better marketing decisions.
Your cheapest leads might be your most expensive customers.
Paid mediaA lower cost per lead looks good in a report. Follow those leads through to a sale before deciding where the budget goes.
A visibility score needs a little explanation.
GEOForty out of a hundred sounds precise. The questions, repeat runs, and scoring rules tell you what that number actually means.
For hotels, a booking is only the start of the calculation.
Industry notesCompare acquisition costs, commissions, and cancellations before deciding which booking channel deserves more investment.