1-ON-1 PRACTITIONER TRAINING
SEO, Ads & AI Mentorship
1-on-1 Agency Mentorship
Learn Digital Marketing
the Way Practitioners Do.
A 3-month mentorship from White Stone Data — a Srinagar-based performance marketing agency. Month 1: Structured 1-on-1 personal training. Months 2-3: Hands-on live client campaigns.
SEO, AEO, GEO, Google Ads, Meta Ads
Landing page design + vibe coding with AI
AI tools: ChatGPT, Cursor, Surfer, Ahrefs
Portfolio with measurable real results
No prior experience required
1 Month
1-on-1 Training
2 Months
Live Client Spend
8+ Modules
Full-Stack Scope
PROGRAMME TIMELINE
How the 3 Months Work
Two clear phases. Month 1 builds knowledge; months 2–3 build a portfolio you can actually use.
1
Phase 1 (Month 1)
Structured 1-on-1 Learning
Weekly live sessions covering all 8 modules. Tasks, tool walkthroughs, and direct Q&A with your mentor.
Weekly 1-on-1 sessions
Module assignments
Access to agency tools
Skills assessments
2
Phase 2 (Months 2–3)
Live Client Experience
You work on real White Stone Data client accounts — running campaigns, building deliverables, and solving real problems.
Live Google & Meta Ads
Real client campaign briefs
Weekly review calls
Case study documentation
3
Outcome (Day 90+)
Job-Ready & Portfolio-Backed
A documented case study, a full AI + marketing toolkit, and the confidence of having done real work for real clients.
Completion certificate
Documented portfolio
30-day mentor access
Agency referral pool
MENTORSHIP DIFFERENCE
Not a Course. Not a Bootcamp.
Why settle for mass video playlists when you can gain live spend experience under direct supervision of active agency strategists?
| Syllabus Feature | Video Courses & Bootcamps | Junior Agency Job | 1-on-1 MentorshipRECOMMENDED |
|---|---|---|---|
PersonalizationHow custom is the learning pacing and attention? | Generic courses with 50+ students watching pre-recorded videos. | Siloed tasks with narrow guidance on a single role. | Fully customized 1-on-1 pacing built entirely around your career goals. |
Live Campaign SpendDo you gain actual hands-on budget experience? | Simulated software runs or mock campaigns with no real spend. | Highly restricted visibility on large agency accounts. | Deploy active budgets directly on real agency client campaigns. |
Modern Tools SuiteWhat analytics and research software do you master? | Outdated tutorials or restricted trial options. | Siloed logins with access to only one dashboard. | Full seats on Ahrefs, SEMrush, GSC, Google Ads Editor, Pixel & Tag Manager. |
Attribution & AI WorkflowHow modern is the operational tech stack? | Theoretical lectures on prompt tricks, no code integration. | Slow tool onboarding using legacy operational models. | Vibe coding with AI (Cursor, Bolt.new, v0) and GEO (Generative Engine Optimization). |
Portfolio OutcomeWhat evidence do you have for clients/employers? | Generic course certificate with no live project results. | Sub-task lists with no measurable ownership data. | A documented, client-ready case study showing direct ROAS & traffic growth. |
Personalization
Fully customized 1-on-1 pacing built entirely around your career goals.
Generic courses with 50+ students watching pre-recorded videos.
Siloed tasks with narrow guidance on a single role.
Live Campaign Spend
Deploy active budgets directly on real agency client campaigns.
Simulated software runs or mock campaigns with no real spend.
Highly restricted visibility on large agency accounts.
Modern Tools Suite
Full seats on Ahrefs, SEMrush, GSC, Google Ads Editor, Pixel & Tag Manager.
Outdated tutorials or restricted trial options.
Siloed logins with access to only one dashboard.
Attribution & AI Workflow
Vibe coding with AI (Cursor, Bolt.new, v0) and GEO (Generative Engine Optimization).
Theoretical lectures on prompt tricks, no code integration.
Slow tool onboarding using legacy operational models.
Portfolio Outcome
A documented, client-ready case study showing direct ROAS & traffic growth.
Generic course certificate with no live project results.
Sub-task lists with no measurable ownership data.
THE SYLLABUS
8 Modules.
Full-Stack Scope.
Every section features real-tool walkthroughs, interactive tasks, and live assessments. Scroll to stack and explore each module's flowchart.
01
MODULE 01
Landing Page Design & Vibe Coding
Week 1 · Phase 1
Topics Flow
HTML & CSS fundamentals for search marketers
WordPress + Elementor drag-and-drop structures
Conversion Rate Optimization (CRO) page layouts
Core Web Vitals & speed performance rules
Tools Mastered
Output Gateway
Develop and deploy a high-converting, responsive landing page optimized using Cursor code prompts.
02
MODULE 02
Search Visibility: SEO, AEO & GEO
Week 2 · Phase 1
Topics Flow
On-page structures: title keywords, sitemaps, headers
Technical audits: crawl maps, index validation, schema
Answer Engine Optimization (AEO) variables
Generative Engine Optimization (GEO) citations
Tools Mastered
Output Gateway
Perform a full technical SEO audit on a live company site and output an executive performance proposal.
03
MODULE 03
Paid Search: Google Ads
Week 3 · Phase 1
Topics Flow
Search, Display & Performance Max ad formats
Keyword match states & negative keyword parameters
Asset copy optimization & Responsive Search Ads
Google Tag Manager custom conversions configuration
Tools Mastered
Output Gateway
Configure, install tracking tags, and launch a complete search advertising campaign from scratch.
04
MODULE 04
Paid Social: Meta Ads
Week 4 · Phase 1
Topics Flow
Meta campaign architecture (TOFU/MOFU/BOFU configurations)
Audience builders: custom and lookalike segments
Meta Pixel integration and Conversions API tags
Ad budget scaling models and creative asset strategies
Tools Mastered
Output Gateway
Design ad creative sets and launch a live lead generation campaign funnel in Meta Ads Manager.
05
MODULE 05
Advanced Performance Marketing
Weeks 5 - 6 · Phase 2
Topics Flow
Attribution reporting & multi-touch analytics models
CAC, LTV, ROAS, and MER performance calculations
Scaling budgets without customer acquisition decay
Looker Studio corporate dashboard configuration
Tools Mastered
Output Gateway
Create a live Looker Studio dashboard pulling active traffic and ROAS stats across multiple platforms.
06
MODULE 06
Future Skills: AI in Marketing
Weeks 7 - 8 · Phase 2
Topics Flow
AI copy & creative generation workflows (Claude, GPT)
Advanced prompt engineering setups for marketers
Competitor audit and research automation rules
AI creative asset A/B split-run testing
Tools Mastered
Output Gateway
Build an automated marketing asset creation pipe linking Claude API to structured spreadsheets.
07
MODULE 07
Social Media Management & Marketing
Weeks 9 - 10 · Phase 2
Topics Flow
IG Reels, LinkedIn articles, and YouTube structures
Batch publishing timelines and content calendars
Organic growth formulas & audience listening tags
Influencer outreach and campaign contract templates
Tools Mastered
Output Gateway
Design and schedule a complete 30-day organic content and influencer marketing schedule.
08
MODULE 08
Conversion: Email Marketing & CRO
Weeks 11 - 12 · Phase 2
Topics Flow
List building, magnet options, and user segments
Drip automations and action-triggered copy sequences
Conversion Rate Optimization: Hotjar heatmaps & logs
User friction audits and conversion path setups
Tools Mastered
Output Gateway
Set up a high-converting automated email onboarding drip flow with user event triggers.
09
MODULE +
Bonus: Freelance & Agency Retainers
Post-Mentorship
Topics Flow
Pricing services & writing client retainer proposals
Scope of Work (SOW) definitions and SLA agreements
Building a personal brand as a marketing consultant
Agency client onboarding and status communication
Tools Mastered
Output Gateway
Draft a client-ready freelance service proposal and retainer contract template.
PORTFOLIO OUTCOMES
What You'll Have When You're Done
Every mentee leaves with a real portfolio built on live work — not mock projects or simulated exercises.
Optimised Landing Page
A live page you built, tracked, and iterated with real ranking or conversion data.
Google Ads Campaign
Real campaign with live spend, ROAS data, and documented optimisation steps.
Meta Ads Campaign
Creative strategy, audience data, and performance metrics from a live Meta campaign.
SEO Project
Tracked keyword movement, on-page fixes, and measurable organic growth.
AI Marketing Workflow
A documented, repeatable AI content or research workflow built for real use.
Looker Studio Dashboard
A client-ready reporting dashboard pulling live data from GA4, GSC, and Ads.
Email Automation Sequence
A live drip series — built, deployed, and measured.
Documented Case Study
Written case study with real results you can present in interviews or pitch to clients.
ELIGIBILITY
Is This Mentorship For You?
Freshers & Students
Go from zero to career-ready with documented, verifiable live campaign case studies.
Career Switchers
Skip the theoretical fluff and fast-track the exact technical skills to transition.
Freelancers
Charge premium retainers by adding paid traffic and search campaign management.
Business Owners
Stop wasting budget. Master funnel strategies to scale and optimize your own conversions.
Marketing Professionals
Upgrade your stack with AEO, GEO, multi-attribution, and AI-driven content pipelines.
Remote Seekers
Acquire high-demand, location-independent skills to serve global retainer clients from home.
TOOLS & PLATFORMS
20+ Tools. All Hands-On. All Current.
Master the exact software stack used daily by performance marketing agencies to run search, social, analytics, and automation.